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Dominate your marketing with Mark Donnigan [podcast interview]

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In this podcast, Mark Donnigan shares his thoughts on why the Head of Marketing should work throughout the whole organization - the significance of category design and becoming the king of your market - why all marketing is demand generation. INTERVIEW TRANSCRIPT: Stacy Jones (00:01): Welcome to Marketing Mistakes And http://paxtonhowfk.designertoblog.com/19983514/becoming-a-category-king-with-mark-donnigan-podcast-interview

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