In the concept of marketing and purchases, the word lead plays a vital role. A lead represents any customer who's shown interest in a company’s products or services. This interest come in various forms, including filling out a message form, subscribing to a newsletter, or engaging while using company’s content. http://nealcoffey72.jigsy.com/entries/general/Understanding-Leads-Definition-Types-and-Importance-in-Business%0A