Introduction The rapid advancement of generative AI models, such as GPT-4, businesses are witnessing a transformation through unprecedented scalability in automation and content creation. However, these advancements come with significant ethical concerns such as data privacy issues, misinformation, bias, and accountability. According to a 2023 report by the MIT https://social-media-advertising64298.aioblogs.com/86237317/ai-ethics-in-the-age-of-generative-models-a-practical-guide