Keywords in digital marketing are crucial for guiding users to your website based on their search queries. ODigMa emphasises the importance of these keywords in content marketing strategies, helping search engines understand the context of your page and display it on the Search Engine Results Page (SERPs). By using the right keywords in digital marketing, businesses can drive targeted... https://www.odigma.ooo/blog/phrase-match-keywords-the-targeting-strategy-you-need/