Phrase match keywords are a powerful tool in Google Ads, allowing ads to appear for specific phrases and their close variants. ODigMa, a leading SEM agency, specialises in leveraging phrase-match keywords to enhance targeting precision without compromising reach. By using quotation marks, these keywords ensure ads appear for relevant searches while maintaining the logical order of wor... https://www.odigma.ooo/blog/phrase-match-keywords-the-targeting-strategy-you-need/