International brands of eateries should embrace digital opportunities in order to find a suitable franchisee. They should focus on developing their own individual digital abilities and protect their floor by activating the online channel. •A everlasting, big-scale exhibition inviting men and women to experience Europe’s biggest urban redevelopment task https://www.madjor.com/insight-article/madjor-the-brand-experience-design-agency-shaping-consumer-engagement