Effective B2B email marketing strategies require precision. Email segmentation, when done right, drives improved ROI by targeting the right audience at the right time. Segmenting by engagement history or funnel stage ensures messaging aligns with the recipient’s needs. Advantages of segmentation: Tailored communication Increased conversion rates Cost-effective resource use Embrac... https://pmg-b2b.com/blog/the-power-of-email-segmentation-in-b2b-email-marketing-boosting-conversion-rates/