If You’re Not Using Data to Drive Your Marketing, You’re Not Really Competing A few years ago, we worked with a growing brand investing thousands in paid ads, only to watch them miss the mark. Their email campaigns looked great. Their social content was frequent. Their marketing team? Talented. But despite all this, their conversions were flat. https://medium.com/@sonamalviya/why-data-driven-marketing-is-the-backbone-of-business-growth-in-2025-277c09addfc0