Here’s a problem no one wants to admit out loud in the email marketing world: sometimes your numbers look good, but your emails are actually trash. I’ve been there. A client runs a campaign and sees 45% open rate, 6% CTR. Everyone claps. But the replies? Dry. The conversions? Zero. And the next campaign? Lower. What’s happening here? We’re dealing with a “false positive” problem... https://jpst.it/4uSWW