We’ve all heard the same advice over and over again: make your emails scannable, short, bullet-pointed, minimal. Break up the text. Use bold lines. Add whitespace. Be “mobile-friendly.” But here’s the problem no one wants to talk about: in the race to make every email digestible, we’ve made them forgettable. https://medium.com/@betaitsolution7/your-email-copy-is-too-clean-the-psychology-behind-scannable-fatigue-54437c342f31